NHSPC
Real Estate Merchandiser Pro Certification Course

Designation: NHSPC Real Estate Merchandiser Pro™
Certified Professional (RM-3)

For Home Stagers & Real Estate Professionals

SAVE $200... Signup Today and we'll also send you back a $200 Cash Rebate via PayPal within 24 Hours of your purchase!  Use PayPal's "Bill Me Later" offer during checkout and your entire payment will be deferred for 6 months.  You can actually take this course with no money up front at all - Plus receive cash back Immediately !!!

Recommended - For existing Home Stagers, as well as Real Estate Brokers and Agents who have a desire to become a Professional Real Estate Merchandising Expert.

Online Materials:  All materials are Downloadable, plus you get your very own Personal Tutor with telephone and online support.

To Register, scroll down and Click the "Sign Me Up" Link at the bottom of this page.

** (Hawaii G.E.T. Tax additional for Hawaii residents.  State Sales Tax of 7.75% added for California residents.)

Completion Time:  At Your Own Pace:  All of the training materials for this course are downloadable and available in our secure online member area.  You will receive password access within 24 hours after signup and payment of course fees. All you need is a computer and a broadband Internet connection.

This course is designed to accommodate individual needs and to allow you to work at your own pace.  You may move at a pace that works best for you. This course Includes - One, 2-Hour Virtual Staging Session via Live Teleconference with your instructor, Plus, FOUR  HOURS of  Additional PERSONAL TUTOR TIME with Telephone or Skype and Online Support.  That's 6 Full Hours of One-On-One Total Time With Your Personal Tutor!  If you need more time with your personal tutor it is available for $35 per hour, as needed.  Personal Tutor Email Support is Unlimited.  Note: Tutoring IS available outside our normal business hours and we work very hard to accommodate our students needs as best as we can.

NINE LESSONS in FOUR TRAINING MODULES:  Lesson Manuals are In PDF, and Mp3 Audio Versions - You have full access to both.  ALL eTextBooks are INCLUDED - FREE of additional charge!

How Our Training Program Works:
We are always updating, adding, and making changes to our training program; so the number of lessons and the sequence in which they are presented to you in this course could vary from time to time. 

This course is currently divided into 4 modules  Each module contains a set of lesson manuals (both pdf and audio versions), plus a student manual with specific instructions and homework assignments for the lessons within the specific module.  Also included are supporting video presentations, eTextBooks, and various other documents as required.

At the end of each module you will be presented with a short quiz.  These quizzes are intended as exercises that can help you to absorb your training materials better.  You will be able to take these quizzes online and they are scored live in real time. 

We give you access to one module at a time.  This insures that our students progress through the course in the correct order of presentation.  This is also our system of checks and balances.  When you take your quiz at the end of each module, your personal tutor will review your answers to make sure that you you have demonstrated a good understanding of what was covered in the lessons within that module. If everything looks good, your tutor will authorize your username / password for the next module  Each module uses the same username / password but must be individually authorized as you progress through your course.  If it looks like you need to spend some more time before moving on to the next set of lessons, your tutor will work with you personally to make sure that you get the help that you need. 

At the end of your course you will be given an online final Certification exam.  This exam is required to get your Certificate - it is a validation that you successfully completed and have demonstrated a true understanding of all of the materials in this NHSPC course (see below for more information on this).

Basic to Advanced Merchandising:  This course begins with the basic principles of retail merchandising.  You will learn the reasons why people make their decisions to either purchase, or to not purchase products and services.  We look at facts and data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across North America.  By beginning our study with a look at retail merchandising, you will learn valuable techniques and principles that can easily be adapted and applied to the sale of Real Estate.  For example; basic buying behaviors, you will find, apply not only to retail items but to everything that people purchase, whether it's a carton of milk at the grocery store, a sweater at the local shopping mall, a car - or a home; it's all about merchandising!

We are also going to introduce you to the "Psychology" behind merchandising and buying behavior.  As a Home Stager, it is critical that you understand how to prepare a home in a way that will motivate potential buyers to make a purchase and to perceive value.  Without this understanding, it's like stumbling around in the darkness and it is virtually impossible to properly stage and prepare a home for it's ultimate presentation on the open market when it is for sale.  This course will give you a good knowledge of some of the most important underlying principles of human psychological behaviors, emotions, beliefs, and buying tendencies as they apply to selling and buying a home in today's Real Estate market.  In this course, we'll show you how you can creatively and strategically use your new found merchandising knowledge as a powerful tool to give your client's home's the upper hand and strategic advantage over other competing properties. 

Merchandising Can Take Your Staging Business To The Next Level, "Real Estate Merchandising" is for the next generation of Home Staging and Real Estate professionals.  This is a process that can allow you to elevate the old-school Home Staging of yesterday and bring it up to "The Next Level"!   Real Estate Merchandising is about targeting a well defined market, it deals with consumer attitudes and behavior, and it mixes in techniques that are designed to appeal to human emotions, feelings and lifestyle.  This is an approach that has not been a part of the "old school" traditional home staging of the past.  But HONESTLY, doesn't it make sense that something as important and time proven as merchandising really should be a part of the overall staging process?  To be perfectly frank - this is just a "no brainer"!  Merchandising is time proven and Hugely successful - that's a fact.  If this wasn't true, then large corporations throughout the world, year after year and decade after decade would not be investing literally Billions upon Billions of dollars to merchandise their products.  In fact, just to drive this point home, in this course, we've included a special video about how one of the worlds largest and best known brands has based their entire empire upon a foundation and history of merchandising! 

Using the NHSPC Real Estate Merchandising system, you will begin the staging process by first evaluating your clients' home from a merchandising point of view.  Unlike other home stagers (your competitors) you will begin working with your client's by assessing each home to first determine what it will take to make the home appeal to the correctly targeted buyer market.  From your in home evaluation, your next step will be to actually create a "merchandising plan".  Similar to a business plan, your merchandising plan will give meaning, purpose and direction to everything that you do in the presentation of your clients' home when it goes on the market for sale.  The presentation of your clients' home "IS" the Staging!  Your merchandising plan is what will drive every step and every detail in the staging process (the public presentation of your clients' home).  Without a merchandising plan, for all practical purposes, all you're really doing is "decorating" - with the goal being to make the home look "pretty".  Yes, pretty can help to sell a home, but a focus on only making the home look pretty, without an underlying strategy and plan, is a truly weak approach when you consider how much more you could be doing for your client's.  It's the merchandising approach that will set your Home Staging business out and apart from all the rest.  It's that "niche" that can make your Home Staging services far more valuable and sought after than all the other stagers in your local market.
 
The Merchandising component is absolutely critical in today's Real Estate market - it embraces the psychological, strategic and the physical aspects of selling a home and brings them all together.  By the time you have  successfully completed this course, you will be able to easily and logically, with a meaningful purpose, strategize everything you do in a home staging project.  You will be able to answer questions such as:  How does the presentation of this home make potential buyer's absolutely fall in love with the property - to the point where they absolutely "must have it"? - What is it that makes this home "feel" just right?  Or, what did you do in the presentation of this home that creates or gives the property additional value in the hearts and minds of potential buyers?   You will be able to answer questions like these with something more then just, "well, it looked pretty"...

Want more proof ?
Check out this article

Do you know why Merchandised homes sell faster and easier then un-staged, non-merchandised homes?  Would you like to learn ways to create specific strategies that will Insure that your homes sell faster then all the others? Would you like to be able to do this based upon sound knowledge and research, and as the result of a good understanding of how and why your actions will make a positive impact to achieve your goals? This course will teach you how to be much, much more then just a designer & decorator - it will teach you how to also bring merchandising value to the table, for home sellers, for Realtors, for investors, and for developers. 

Real Estate Merchandising, added to everything else that you are already doing in your home staging business, will take you beyond the "old school", traditional  home staging of the past.  This is the best and most effective approach to the preparation and selling of Real Estate property that is available today.  Real Estate Merchandising represents the next evolutionary step in the world of Home Staging.  In this course, you will learn everything you need in order to become a Next Generation Home Stager. 

Module Notes:
This is the same module that you will find in our full Real Estate Merchandiser & Home Staging Pro Certification Course (RM1).  We are including this module in your Merchandising course because it provides you with some basic but very useful and helpful information such as online Real Estate Merchandising resources, a discussion about industry regulation and ethics, and more. 

In Module Two, we dive directly into the heart of the merchandising topic itself.  In this module, we have included additional merchandising materials, such as eTextBooks that were not included in our original RM1 course offering at all.    





Pre-Launch Note:
This is a special, advance Pre-Launch edition of our new NHSPC course offering.  During our Pre-Launch period you will be able to purchase this course at a $200.00 discount from what it's regular post-launch price will soon be.  In addition, since some of our materials are still in the development stage, you will be given Additional One-On-One Personal Tutor Time With Your Instructor, over and above what is already normally included.  You will receive this additional Personal Tutor Time Absolutely FREE of charge!  This is an excellent, One Time Only Opportunity to enjoy a more customized and personalized version of our Real Estate Merchandiser training program.

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FAQ


Learn how to Merchandise  beautiful homes like the ones shown on this page...

According to CNN and CareerBuilder.com, Home Staging is the # 1 Career poised for growth!


How Much Can I Earn as A Home Stager?

 

Exclusive,
NHSPC Training Materials...











3rd Party eTextBooks Included...


    


    
        

Introduction & Welcome -  Real Estate Merchandising & Home Staging Defined: 
We go into much detail in this area so you will truly understand what Real Estate Merchandising & Home Staging is, and also what it is not.  We will show you why Real Estate Merchandising & Home Staging is not the same as Interior Design, and what the major differences are between these trades.  You will learn why and how it is that Home Staging is a part of the Real Estate Industry.  A GOOD understanding of this is critical to maximizing your success as a Real Estate Merchandiser and Home Staging Professional.
 

Module # 1
Lesson 1


 

Real Estate Merchandising & Staging Industry Research, Information, and Statistics:  We will introduce you to several invaluable Professional Real Estate & Home Staging Industry Research resources.  These include Trade Blogs, News Letters, Real Estate Websites, and other places where you will be able to gain free or low cost access to a wealth of insider information that will help you immensely in your day to day work as a Real Estate Merchandiser & Home Staging Professional.  You will learn how to gain access to and find home sales history & other background information.  We will show you how to see if a home has undergone price reductions, and if so, how much and when.  You will learn how to obtain listing dates, property tax data, ownership information, and how to gain free access to the data in your local MLS (Multiple Listing Service).  We will show you why you need this information, how to use it to your advantage, and how and why it can improve your work.  We cover both local and national, industry wide, statistical & market background information.  Finally, in addition to what you learn in our 2 merchandising modules, we will also show you sources where you can obtain the marketing and merchandising demographics that you will need for your local market.  This training module will help and begin to give you a solid understanding of the home staging industry, and of your own specific real estate markets that you will be working in.

Module # 1
Lesson 2







 

Real Estate Merchandising, Home Staging & Design Industry Regulation:  We cover this topic in order to give students a knowledge & understanding of how, where and when the Home Staging and Design industries are regulated.  Some states are virtually unregulated, while others are heavily controlled.  You need to know exactly what the situation is in your own local area.  We will give you the information you need so you can avoid potential issues that could prevent you from doing the work you love! 
 

Module # 1
Lesson 3


 

Occupied VS. Un-Occupied Homes:  The phases of the staging process and the type and amount of work that needs to be done can vary drastically, depending upon whether you are staging an occupied or an un-occupied property.  Many differences exist that affect not only the work that has to be done, but the costs, creativity, the amount of time required, Etc.  You will learn the key and detailed differences between these two vastly different kinds of staging endeavors and how to approach them in the most effective, realistic and productive ways.
 

Module # 1
Lesson 4



 

Professional Image & Code of Ethics:  Both the Real Estate Industry as a whole, and the Real Estate Merchandising & Home Staging Industries have Professional Codes of Ethics.  We cover this area in order that our students will have a good understanding of the obligations that we have to our clients, our co-workers, and to the public at large.
 

Module # 1
Lesson 5


 

Merchandising Pt. 1 - Emotions & Feelings, Selling Psychology, Strategy, Demographics, Culture & Lifestyle:  These elements play a major role in the complete and overall home selling process, and they are at the heart of every action that we take as Home Stagers & Real Estate Merchandisers.  For this reason, it is extremely important that you have training in these areas .  You also need to have a good understanding of what gives a home its value.  As a Home Stager. Real Estate Merchandiser, your recognition, knowledge & understanding in these areas is Critical to the process of preparing a home to sell.  This will allow you to generate maximum interest and to instill value in the eyes of prospective buyers.  Unfortunately, this is a most often left out, overlooked and forgotten component of the old school, traditional Home Staging process.  Learn the "Home Go's" and the "Home No's" of how to set any home apart form all the rest.  Learn how to tap into scientifically proven and time tested merchandising and design techniques that will provide you with a sound foundation from which to strategize your work.  This can forever Empower You to Produce Insanely Positive and Successful Results in Every Home! 

Check out this article

Module # 2
Lesson 6

  PsyOp Staging For Real Estate - Our Very Own Special NHSPC System;  The Secret World of PsyOp Staging©.  We will show you how to tap into Powerful, Scientifically Proven and Time Tested Merchandising and Artistic Design Techniques.  This will allow you to more accurately Target Potential Buyers, and to Deliver Far Better Results then the old-school staging of the past - with the potential of earning a Lot More Money!  {For both you and your clients}.  Research reveals that 99% of human brain processing and decision making occurs outside our conscious awareness!  NHSPC's Exclusive, Unique and Never Before Disclosed Real Estate Merchandising and
PsyOp Staging® System embraces and leverages this research through the use and implementation of Unique Design & Merchandising Tools that will electrify every project you work on!  We will show you what these are and how to properly use them to easily achieve maximum Emotional, Psychological, Socioeconomic, Cultural, and Age related  Impact.  This can empower you to literally transform the dull and mundane into a Wildly Successful Home Staging Project!  Our PsyOp Staging® system can have a huge impact upon perceived home value in the eyes of potential buyers, it can have a substantial positive impact on selling price, and time on the market can be reduced even more then with traditional staging ! 

This is the ONLY Home Staging Course where you will be taught this Proprietary Information!  NOTE: "PsyOp Staging" is a registered trademark of Alvin J Murphy / NHSPC / HHSPC, Honolulu, Hi.  The NHSPC
PsyOp Staging System  is Patent Pending.
 

Module # 3
Lesson 7


NHSPC EXCLUSIVE!

Live Virtual Staging & Merchandising Exercise: 
Our unique, Interactive, On-Line virtual staging exercises provide you with a fun and engaging way to work with your instructor and other students to learn how to stage homes from merchandising plans without having to travel and without having to do the actual physical work. This is a great no pressure way to learn and to prepare yourself for "Real World" merchandising without having to be under the gun of high expectations, watchful clients, and tight time constraints.
 
 

Module # 3
Lesson 8


 

 

Additional Services That You Can Provide As a Real Estate Merchandiser:  As a professional Real Estate Merchandiser, you can help home sellers and provide services that you were not able to offer in the past.  If brought into the picture early enough, for example, you can assist sellers with upgrades to their homes that can save them money while at the same time focusing their energies and their investment budgets into areas that will be the most beneficial to them when their home goes on the market.  This lesson shows you how to provide many new value added services, through merchandising, that old school home stagers typically have not and would not offer.  This can help to boost your income substantially.  
 

Module # 4
Lesson 9


 

 
FREE BONUS...
As an extra bonus, just for signing up and taking our course right now, we are including these two eBooks as our gift to you, completely FREE -  For descriptions of these books Click Here

Design Rules

Many design books are filled with lavish photography of perfect rooms that most of us can only dream of re-creating. Without any practical advice, the look is unattainable. That's where Design Rules comes in. Here, Elaine Griffin, one of the country's 100 top designers (House Beautiful), explains all the practical decorating standards that professionals use behind the scenes to create flowing, balanced, gorgeous design. Packed with helpful illustrations and hundreds of step-by-step tips, Design Rules includes essential advice.  Supplemented with NHSPC lesson number 9, Design Concepts, you will learn how to use and apply these rules to the specific work of Real Estate Merchandising and Home Staging.


Contemporary Western Design

High Style Furniture & Interiors:  Western design has evolved from the limitations of log-style architecture, simple and rough-hewn lodgepole pine furnishings, brightly colored leather, and Chimayo weavings to stately interiors that are graceful, elegant, and highly polished, incorporating upscale fabrics and ornamentation. Contemporary Western Design: High-Style Interiors and Architecture features a new era of artists, designers, and architects who are designing with a sophisticated flair, unabashedly mixing unusual materials, recycled components, and luxurious fabrics with the beautiful woods that grace the West. An extensive exploration of western design, both past and present, Contemporary Western Design provides insight into the lives and work of the great Western artisans who paved the way, and looks at the artisans who are leading the pack in creating a whole new genre of western style. Contemporary Western Design includes a complete resource section, making it easy to locate the artists and access their work. A native of Kinnear, Wyoming, Thea Marx is a former executive director of the Western Design Conference. She has devoted much of her career to working with western craftspeople and artists and to developing an organization that would proudly promote their work. Marx also works as a spokesperson for Cowboys & Indians magazine and helps to establish venues for western design around the country. She lives with her two daughters in Cody, Wyoming.

 

Bonus
eTextBooks Included...


   



   
 

Course Materials:  This course utilizes and provides various printed and multimedia resources.  These materials are made available online and are provided in digital form to students.  We are continually developing new materials all the time as this is an ongoing process.

Online Certification Exam's:  After you have completed your course, in order to receive your official NHSPC Certification Certificate, you will need to take our online Certification Exam.  This exam consists of between 30 to 40 questions (depending upon the version you are given) and is scored instantly, in real time.  Upon Passing this exam,  your Certification Certificate will be immediately available to print out on your printer and our NHSPC certification database will be updated to reflect that you have passed and are Officially Certified.  Grading on all exams is on a scale of 1 to 10 points per question, with a score of 80% required for each section in order to pass.  There is no additional charge for your exam's - this is included in your course fees.

Note:  Although you must pass your certification exam in order to obtain your certification certificate, you may take the exam as many times as needed.  Also, your personal tutor is there to help you if you are having trouble.

 

What's Different About This Course?
This Merchandising Course is specifically designed to teach you how to Properly "Merchandise" and Position Real Estate properties within their correctly targeted market. 

This course assumes that you already have a good knowledge of how to stage homes.  Instead of teaching you the basics of Home Staging, or the business side of things, this course is designed to empower you with additional knowledge and skills so you can add a great deal of value to your already existing Home Staging services and business.

The information and the many secrets that you will learn from this course will provide you with a complete Home Staging solution; a "system" if you will, that will allow you to plan, strategize, affect and influence potential buyers in ways that you never before thought possible.  There really IS a better way to stage homes.   It's massively more effective then the old school approach and it all starts with "Real Estate Merchandising"  

Your training with NHSPC is an investment in yourself, and in your future.  It is a tool that can distinguish you from being a hobbyist, and it can set you apart as a professional & an expert in your field.  Ultimately, how you choose to use your knowledge and skills is what will determine how well you will do in this profession.  Our belief and philosophy is that Education is always a good and positive step forward in life - one that has substantial long term value!

Don't believe it?  Read what this Real Estate Professional has to say about The Importance of "Training"...
 

NHSPC Membership:  Students who earn their Real Estate Merchandiser Pro™ Certification will be rewarded with One -Year of FREE Membership in NHSPC™, with a 33% discount on second and subsequent year renewals. 

Certification Certificates:  You will receive a wall sized certificate to let everyone know that you have successfully completed the NHSPC™ Real Estate Merchandiser Pro™ Certified Professional Certification Training Program.  NOTE: By Default, we now deliver this certificate to all students in electronic form, INSTANTLY, upon completion of your certification exam, which is graded in real time as you take it online. Also, Professionally Printed and Framed Certificates will soon also available upon request and for an additional fee of $35.00/certificate, payable in advance of issuance.  For more information, see the "Certification Exam" section above.

Updates & Continued Access for TWO Full Years:  Beginning from the time that you take and pass your Certification Exam, you will continue to have Full Access to all materials and updates on our student training site for TWO entire years.  This means that as we develop and offer new course materials and information, you will have access on an ongoing basis.  We are constantly rewriting, adding to, and updating our course offerings so this is a huge advantage that will assure that you don't miss anything new that comes out.

Full Online Certification Course:
Complete Training Program
All materials are Downloadable, plus you get personal tutor telephone and online support.
 
Recommended

For existing Home Stagers, as well as Real Estate Brokers and Agents who have a desire to become a Professional Real Estate Merchandising Expert.

NHSPC Real Estate Merchandiser
 Pro™  Certified Professional


To Register, Click "Sign Me Up"

** (4.712% Hawaii G.E.T. Tax added for Hawaii residents.  7.75% State Sales Tax added for California residents.)
 

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(** (4.712% Hawaii G.E.T. Tax added for Hawaii residents.  7.75% State Sales Tax added for California residents.)
 

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